DOWNY SUNRISE FRESH

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Downy Sunrise Fresh is a concentrated liquid fabric softener that delivers long-lasting freshness, softness, and fabric protection. Its “Cling Fresh” technology releases fragrance with movement , and the Sunrise Fresh scent offers a caring, soft powdery fragrance with floral notes and sparkling citrus . The formula protects fabrics from fading, pilling, stretching, and fuzzing, while reducing wrinkles and static . Select variants offer 99% antibacterial protection . Suitable for all washing machines and fabric types. Warning: Liquid fabric conditioner can increase fabric flammability . Do not use on children’s sleepwear or flame-resistant garments. Not a detergent. Keep out of reach of children. Avoid contact with eyes.
Description

DOWNY SUNRISE FRESH

PRIMARY USES

1. Long-Lasting Freshness with Movement-Activated Technology
Primary Use: Provides a concentrated liquid fabric softener that infuses clothes with a refreshing Sunrise Fresh scent. Its unique “Cling Fresh” technology coats fabrics with fragrance microcapsules that burst with movement, releasing freshness and delivering up to 3 weeks of long-lasting fragrance .
How it helps: For the healthcare professional and patient, the Sunrise Fresh scent profile—a caring, soft powdery fragrance with an explosion of floral notes (rose, violet, orange-blossom), opening with fresh green apple and sparkling citrus —offers an uplifting sensory experience. This can be a source of comfort and confidence, especially for patients managing incontinence, night sweats, or other conditions requiring frequent linen and clothing changes, helping to neutralise musty or medical odours.
2. Fabric Protection and Care
Primary Use: Protects fabrics from fading, pilling, fuzzing, and stretching. It softens clothes, reduces static cling, and makes ironing easier, helping preserve the quality and appearance of garments wash after wash.
How it helps: For the home healthcare provider and patient, preserving the quality of frequently washed items like uniforms, bedding, and everyday clothes is essential. This formula helps maintain a professional appearance for staff and dignity for patients by keeping clothes soft, comfortable, and looking vibrant.
3. Antibacterial Protection (Select Variants)
Primary Use: Some formulations of Downy Sunrise Fresh offer up to 99% antibacterial protection, preventing the growth of malodor-causing germs on fabrics .
How it helps: For patients with incontinence, excessive sweating, or other conditions causing persistent odours, the added antibacterial action helps ensure laundry remains hygienically fresh and odour-free for longer periods .

SECONDARY USES

1. Softening fabrics for added comfort: The concentrated formula penetrates deep into fabric fibres, leaving clothes incredibly soft on the skin, which is particularly beneficial for patients with sensitive or irritated skin .
2. Reducing wrinkles and ironing time: The anti-wrinkle properties make ironing easier and help keep clothes looking sharp, a valuable benefit for busy caregivers and healthcare professionals .
3. Preventing dust accumulation on fabrics: The formula helps prevent dust from accumulating on fabrics, keeping clothes and linens cleaner for longer .
KEY PRODUCT FEATURES

1. BASIC IDENTIFICATION ATTRIBUTES

  • Device Type: Liquid fabric softener; not a medical device
  • Brand: Downy (Procter & Gamble)
  • Scent: Sunrise Fresh (soft powdery fragrance with floral notes of rose, violet, orange-blossom, opening with fresh green apple and sparkling citrus) 
  • Available Sizes: 480ml, 660ml, 900ml, 1.48L, 2.4L 
  • Key Features: Concentrated formula, long-lasting fragrance, fabric protection, antibacterial protection (select variants), anti-wrinkle, anti-static, softens fabrics

2. TECHNICAL & PERFORMANCE PROPERTIES

  • Primary Action: Softens fabrics, reduces static, provides long-lasting fragrance
  • Fragrance Release: Cling Fresh Technology with microcapsules that burst with movement for up to 3 weeks of freshness 
  • Antibacterial Protection: Up to 99% antibacterial protection (select variants) 
  • Odour Prevention: 3X better prevention of malodor build-up 
  • Fabric Benefits: Protects from fading, stretching, pilling, and fuzzing; reduces wrinkles; prevents dust accumulation 
  • Compatibility: Suitable for all washing machines (top-loading and front-loading) and hand washing 

3. PHYSICAL & OPERATIONAL PROPERTIES

  • Preparation: Ready to use; no dilution required
  • Application: Pour recommended amount into the fabric softener dispenser or last rinse water. Do not pour directly onto clothes .
  • Dosage: 1 cap for machine wash (full load up to 52L); 1/2 cap for hand wash (15-20 garments) .
  • Storage: Store in a cool, dry place away from direct sunlight.
  • Warnings: Liquid fabric conditioner can increase fabric flammability . Do not use on children's sleepwear or flame-resistant garments. Not a detergent.

4. SAFETY & COMPLIANCE ATTRIBUTES

  • For external use only: Do not ingest.
  • Eye irritation warning: Avoid contact with eyes. In case of eye contact, rinse cautiously with water .
  • Skin sensitivity: Dermatologically tested; suitable for sensitive skin .
  • Flammability warning: Liquid fabric conditioner can increase fabric flammability. Using more than recommended can increase this effect. Do not use on children's sleepwear or garments labeled as flame resistant .
  • Keep out of reach of children: Store securely.
  • Proper disposal: Do not dispose of container into rivers, canals, or any public water resources .
SAFETY HANDLING PRECAUTIONS

1. SAFETY PRECAUTIONS

  • Flammability warning: Liquid fabric conditioner can increase fabric flammability. Using more than recommended can increase this effect . Do not use this product on children's sleepwear or garments labeled as flame resistant as it may reduce flame resistance .
  • Avoid eye contact: In case of contact, rinse cautiously with water for several minutes. If irritation persists, seek medical attention .
  • Keep out of reach of children: Store securely. Product may be harmful if swallowed.
  • For external use only: This product is for laundry use only. Do not ingest. If swallowed, do not induce vomiting. Rinse mouth. Seek medical advice if you feel unwell.
  • Not a detergent: Use fabric softener in addition to your usual detergent .
  • Storage: Store in a cool, dry place away from direct sunlight and heat sources. Keep container tightly closed when not in use.

2. FIRST AID MEASURES

  • Eye contact: Rinse cautiously with water for several minutes. Remove contact lenses if present and easy to do. Continue rinsing. If eye irritation persists, seek medical attention .
  • Ingestion: If swallowed, do not induce vomiting. Rinse mouth. Seek medical advice if you feel unwell.
  • Skin irritation: If skin irritation develops when handling the product, wash affected area with soap and water. If irritation persists, discontinue use and consult a healthcare professional.
  • Inhalation: If the product is inhaled (e.g., from spraying or splashing), move to fresh air. If breathing difficulties persist, seek medical attention.

3. FIRE FIGHTING MEASURES

  • Flammability: Fabric softener can increase fabric flammability . The liquid itself is not classified as flammable. However, during a fire, irritating and toxic gases may be generated by thermal decomposition.
  • Extinguishing Media: Use agent most appropriate to extinguish surrounding fire. Water spray, foam, dry chemical powder, or carbon dioxide (COâ‚‚).
  • Fire Response: For small fires involving packaging, use appropriate extinguisher. For larger fires, evacuate area. Cool exposed containers with water spray to prevent rupture. Firefighters should wear self-contained breathing apparatus (SCBA) and full protective gear for fires involving burning plastics and organic materials.
  • Special Hazards: Burning product may release acrid smoke and irritating fumes. Avoid allowing runoff from fire control to enter drains or watercourses.