CADBURY DAIRY MILK CRUNCHIE MILK CHOCOLATE BAR

CADBURY DAIRY MILK CRUNCHIE MILK CHOCOLATE BAR

PRIMARY USES

1. Energy-Dense Nutritional Supplementation with Distinctive Textural Appeal
Primary Use: Provides classic Cadbury Dairy Milk chocolate (82%) combined with golden honeycomb or sponge toffee pieces (18%), offering a concentrated source of energy (508-531 kcal per 100g) in a palatable, texturally engaging format suitable for patients requiring caloric supplementation during recovery or illness.

How it helps: For the dietitian and clinician, patients with cancer cachexia, malabsorption disorders, or recovering from illness often have poor appetite and elevated energy needs. A 20-25g serving provides approximately 425-532 kJ (102-127 kcal), 5-6g fat, and 12-17g carbohydrates. The unique honeycomb pieces add a satisfying crunch that can encourage consumption when appetite is poor, and the familiar, comforting taste of Cadbury Dairy Milk may appeal to patients with taste alterations. Made with a glass and a half of fresh milk from the British Isles and Ireland for the classic creamy taste, and 100% sustainably sourced cocoa through the Cocoa Life program. For the patient, this offers a comforting, familiar treat that can help boost caloric intake while providing sensory pleasure.

2. Sensory Stimulation and Appetite Stimulation
Primary Use: The combination of smooth, creamy Cadbury Dairy Milk with crispy, golden honeycomb or sponge toffee pieces creates a multi-textural sensory experience that can stimulate appetite and offer comfort to patients with reduced oral intake or taste alterations .

How it helps: For the oncology dietitian and palliative care nurse, patients undergoing treatment often experience reduced appetite and taste changes. The varied textures—smooth, creamy, and crunchy—offer sensory variety that can appeal to altered taste perceptions . For the patient, this offers an accessible, enjoyable way to increase caloric intake without feeling overwhelmed.

SECONDARY USES

1. Non-medical comfort for needle phobia or distressing procedures: Offering a small piece of Dairy Milk Crunchie as a reward or distraction during venepuncture, cannulation, or vaccinations can reduce anxiety, with the familiar, comforting chocolate flavour providing a pleasant sensory focus.

2. Reward to improve adherence to oral nutritional supplements (ONS): For patients who refuse or struggle to consume prescribed oral nutritional supplements, offering a small piece of chocolate as a reward can serve as positive reinforcement, improving acceptance and adherence to nutritional therapy.

3. Portable, shelf-stable snack for healthcare staff and carers: Available in 80g, 90g, 180g, and 200g formats, and in multipacks, these are practical for inclusion in staff break rooms, nursing stations, or carers’ bags for quick energy during long shifts .

4. Gift for patients, families, and healthcare staff: The classic Cadbury presentation makes Dairy Milk Crunchie suitable for gifting to patients, thanking healthcare staff, or sharing with family members during hospital visits .