CADBURY BOURNVITA CHOCOLATE DRINK

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Cadbury Bournvita is a fortified, malted chocolate drink mix containing 56-63% cereal extract (barley and wheat), sugar, cocoa solids, milk solids, vitamins (D, B2, B9, B12), and minerals (calcium, iron, zinc, magnesium) . Each 100g provides 381 kcal, 7g protein, and 32.9g sugars . Two serves daily provide 50% RDA of Vitamin D for children (7-9 years) . Clinically proven to increase vitamin and iron levels, it supports physical, mental, and immune strength . Contains milk, wheat, barley, soy, and sulphites . Not recommended for children under 7 years .
Description

CADBURY BOURNVITA CHOCOLATE DRINK

PRIMARY USES

1. Nutritional Supplementation for Growing Children and Adolescents
Primary Use: Provides a fortified, malted chocolate drink mix formulated with cereal extracts (barley, wheat), milk solids, vitamins, and minerals, designed to support physical, mental, and immune strength in children and adolescents as part of a balanced diet . The “Inner Strength” formula delivers a bundle of nutrients including 7g protein, 18.8mcg Vitamin D, 718mg Calcium, and 7.5mg Iron per 100g, supporting bone and muscle health, cognitive functions, and immune defence .
How it helps: For the paediatrician and dietitian, the scientifically designed formulation—crafted by nutritionists—provides 50% of the Recommended Dietary Allowance (RDA) of Vitamin D for children aged 7-9 years with two servings daily . The combination of Calcium, Vitamin D, and Magnesium supports bone and muscle health; Iron, Iodine, and Zinc contribute to normal cognitive functions; and Vitamin C, Vitamin D, Zinc, and Iron support immune functions . For the patient and parent, this offers a palatable, chocolate-flavoured drink that can help meet the nutritional needs of growing children, particularly those who are picky eaters or have increased energy requirements.
2. Energy Supplementation for Active Lifestyles and Recovery
Primary Use: Serves as a high-energy solution designed to infuse vitality into daily routines, with 86.6g carbohydrates and 381 kcal per 100g powder, providing a concentrated source of energy for active children, adolescents, and adults requiring additional caloric and nutritional support .
How it helps: For the primary care physician and dietitian, patients with poor appetite, increased energy needs due to illness, or during recovery periods may benefit from a palatable, energy-dense supplement. The 63% cereal extract content (barley and wheat) provides sustained energy release, while the added vitamins and minerals support overall nutritional status . The drink can be prepared with hot or cold milk, offering versatility for different preferences and seasons . Clinically proven to increase vitamin and iron levels, the formula helps support overall health and energy levels .

SECONDARY USES

1. Improving the Palatability of Oral Nutritional Supplements (ONS): For patients who find standard ONS unpalatable, a small amount of Bournvita powder can be stirred into unflavoured or mildly flavoured supplements to improve taste and increase acceptance, helping to improve adherence to prescribed nutritional therapy .
2. Versatile Culinary Ingredient for Fortified Foods: The powder can be added to cakes, cheesecake mixtures, mousse, ice creams, slushes, and truffles for an extra rich chocolate flavour, or blended with chilled milk and chocolate sauce to make delicious milkshakes, offering creative ways to boost caloric intake in patients with poor appetite .
3. Nutritional Support for Adults with Increased Requirements: While primarily marketed for children, the nutrient-rich composition—including protein, carbohydrates, and essential vitamins—can also support active adults and those with higher nutritional demands as part of a balanced diet .
4. Scientifically Designed for Growing Children: Ideal for children aged 7-9 years and above, the formula provides crucial nutrients that promote growth and development, supporting bone health and overall bodily functions .
5. Clinically Proven to Improve Iron Status: Regular consumption has been shown to boost vitamin and iron levels, making it particularly beneficial for individuals at risk of iron deficiency anaemia .
KEY PRODUCT FEATURES

1. BASIC IDENTIFICATION ATTRIBUTES

  • Device Type: Fortified, malted chocolate nutritional drink powder; not a medical device
  • Brand: Cadbury Bournvita
  • Available Sizes: 500g jar, 1kg jar, 2kg jar, refill pouches, 10g sachets
  • Available Variants: Original Chocolate, 5 Star Magic, Strength Every Day+
  • Country of Origin: India
  • Key Ingredients: Cereal Extract 56-63% (Barley, Wheat), Sugar, Cocoa Solids, Milk Solids, Maltodextrin, Liquid Glucose, Emulsifiers, Vitamins (D2, A, C, B1, B2, B3, B5, B6, B9, B12, Biotin), Minerals (Calcium, Iron, Zinc, Magnesium, Iodine, Manganese, Copper, Selenium), Wheat Gluten, Iodised Salt

2. TECHNICAL & PERFORMANCE PROPERTIES

  • Energy (per 100g): 381-385 kcal
  • Protein: 7g per 100g
  • Carbohydrates: 86-87g per 100g
  • Sugars: 32.9-48g per 100g
  • Fat: 0.7-3.9g per 100g
  • Dietary Fibre: 3.5g per 100g
  • Key Micronutrients (per 100g): Vitamin D2 18.8mcg, Calcium 500-718mg, Iron 7.5-23mg, Zinc 7.1-7.4mg, Magnesium 113-132mg, Iodine 113mcg
  • Serving Size: 20g (2 heaped spoonfuls) with 200ml milk
  • Allergen Information: Contains milk, wheat, barley, soy, sulphites
  • Dietary Status: Vegetarian
  • Suitable Age Range: Children 7-12 years (not for kids below 7 years)
  • Shelf Life: Check packaging for expiry date

3. PHYSICAL & OPERATIONAL PROPERTIES

  • Preparation: Add 2 heaped spoonfuls (20g) to a cup (200ml) of hot or cold milk. Stir until fully dissolved. Serve immediately
  • Storage Conditions: Store in a cool, dry place away from direct sunlight and moisture. Keep in an airtight container after opening. Use a dry spoon to prevent clumping
  • Packaging: Plastic jar, pouch, or box
  • Portion Size: 20g powder per serving

4. SAFETY & COMPLIANCE ATTRIBUTES

  • Allergens: Contains milk, wheat, barley, soy, sulphites. Not suitable for patients with confirmed allergies to these ingredients
  • Age Restriction: Not recommended for children under 7 years
  • Sugar Content Warning: Contains significant sugar (32.9-48g per 100g). Patients with diabetes or those monitoring sugar intake should account for carbohydrates in their meal plan. In 2023, Bournvita reduced its sugar content by approximately 15% following a controversy regarding misleading health claims
  • Lactose Intolerance: Contains milk solids; not suitable for individuals with lactose intolerance
  • Coeliac Disease: Contains wheat and barley; not suitable for patients with coeliac disease or gluten sensitivity
  • Choking Hazard: Powder form requires mixing with liquid; ensure complete dissolution before serving to avoid lumps
  • Regulatory Status: In 2023, the National Commission for Protection of Child Rights ordered Bournvita to withdraw misleading packaging and advertisements. The company stated Bournvita is not a 'health drink' but a 'nutritional drink' . Two serves provide 50% RDA of Vitamin D for children (7-9 years)
  • Quality Assurance: Manufactured by Mondelez India Foods Private Limited under ISO standards; clinically proven to increase vitamin and iron levels
SAFETY HANDLING PRECAUTIONS

1. SAFETY PRECAUTIONS

  • Age restriction: Not recommended for children under 7 years .
  • Allergen alert: Contains milk, wheat, barley, soy, and sulphites. Patients with confirmed allergies should avoid .
  • Coeliac disease: Contains wheat and barley. Not suitable for patients with coeliac disease or gluten sensitivity .
  • Lactose intolerance: Contains milk solids. Not suitable for patients with lactose intolerance .
  • Sugar content – caution in diabetes: Contains 32.9-48g sugar per 100g powder. Patients with diabetes, prediabetes, or insulin resistance should limit consumption and account for carbohydrates in their meal plan .
  • Choking hazard: Powder form requires mixing with liquid; ensure complete dissolution before serving .
  • Regulatory note: Not a 'health drink' but a 'nutritional drink' . Contains 50% RDA of Vitamin D for children (7-9 years) in two serves .
  • Training requirement: Assess allergy status and dietary needs. Educate on portion control and preparation instructions.

2. FIRST AID MEASURES

  • Allergic reaction (milk, wheat, barley, soy, sulphites): Administer epinephrine if prescribed and seek emergency care.
  • Ingestion of dry powder (inhalation): In rare cases of powder inhalation leading to respiratory distress, move to fresh air and seek medical attention if symptoms persist.

3. FIRE FIGHTING MEASURES

  • Flammability: The powder is combustible. Will burn if exposed to open flame.
  • Extinguishing Media: Use water spray, foam, dry chemical powder, or carbon dioxide (COâ‚‚).
  • Fire Response: For small fires, use appropriate extinguisher. For larger fires, evacuate area. Firefighters should wear self-contained breathing apparatus (SCBA) and full protective gear.