Air Fresheners & Fragrances comprise a diverse category within home care, dedicated to eliminating unpleasant odors and creating a desired aromatic atmosphere in indoor spaces. This segment is characterized by its focus on sensory enhancement, using a combination of odor-neutralizing agents and perfumed compounds to mask, absorb, or chemically counteract unwanted smells while releasing a pleasant scent. The primary function extends beyond mere odor control to mood elevation, ambiance creation, and even stress reduction through aromatherapy principles.

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