Vitamins & Supplements comprise a foundational and expansive category within the health and wellness industry, designed to fill nutritional gaps, support specific bodily functions, and promote overall well-being. This segment is characterized by its focus on delivering concentrated doses of essential nutrients—including vitamins, minerals, herbs, amino acids, enzymes, and other bioactive compounds—that may be insufficient in a typical diet. Products range from single-nutrient formulations, such as Vitamin D capsules or iron tablets, to complex blends targeting specific health goals like immune support, joint health, or cognitive function.

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