Electrolyte & Hydration Drinks comprise a specialized category within the health and wellness sector, designed to rapidly replenish fluids and essential minerals lost through sweat during physical activity, illness, or exposure to heat. This segment is characterized by its focus on maintaining the body’s fluid balance, supporting nerve function, and preventing dehydration-related fatigue or cramping. Key electrolytes include sodium, potassium, magnesium, and chloride, which are critical for cellular function and hydration.

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