The Health & Wellness category comprises a broad and rapidly evolving segment of products designed to support, enhance, or maintain physical and mental well-being. This category is characterized by its consumer-driven focus on proactive health management, preventive care, and holistic lifestyle choices, moving beyond traditional reactive healthcare. It encompasses a diverse range of sub-categories, including over-the-counter vitamins, minerals, and supplements; natural and herbal remedies; fitness nutrition like protein powders and energy bars; personal care items such as aromatherapy and sleep aids; and specialized foods including gluten-free, organic, and fortified products. Packaging is often designed to emphasize purity, sustainability, and clarity, with clear labeling about ingredients, sourcing, and health claims. Driven by trends like personalized nutrition, clean labels, and mental health awareness, the Health & Wellness category continues to innovate with science-backed formulations, plant-based alternatives, and digital integration—such as products paired with health-tracking apps—to meet the growing demand for accessible, personalized, and holistic approaches to living well.
